From Adam Tooze
Humanity has quietly passed a remarkable milestone: Alcohol consumption is declining, a turning point in a habit at least as old as civilization itself. This unnoticed shift suggests other long-standing habits (from smoking to red meat consumption) could potentially fade just as effortlessly.
Not "effortlessly". But, yes, smoking is falling in most developed countries, and vegetarianism/veganism is rising. No government could try and stop meat-eating --- imagine the backlash! --- but as more and more people switch, it will become less and less normal to eat meat.
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