Saturday, June 1, 2019

Tesla Model 3 launches in Oz

18 months after Tesla launched the Model 3 in the USA, it's been launched in Australia.  Only the standard range plus and the dual motor all wheel drive are being offered, for now.  Delivery in August.




The pricing is a little confusing.  It says $66,000 (that's in Oz dollars, not US) but it gives the drive-away price of A$70,370.  Presumably this is because of "on-road costs", whatever they are.  I've never understood why they shouldn't just be included in the price, or even what exactly they are.  The BMW 3 series sells for A$67,900 plus on-road costs for the diesel version, and $70,900 for the petrol (gasoline) version.  BMW sells around 23,000 cars a year in Australia, Mercedes-Benz 32,000, Audi 19,000.  Since the Model 3 is comparable in price to these other luxury cars, but vastly superior, it could take half these sales, increasing EV sales from 0.1% of the total market to over 3%.  The EV revolution has finally arrived in Oz.

Alas, I can't afford a Model 3.  Maybe next year.  Maybe, never.


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