Tesla sales are crashing

From Electrek

Tesla’s sales have dropped nearly 60% in January in Germany compared to the same period last year. The same thing is happening throughout Europe.

Earlier this week, we reported that Tesla’s sales crashed throughout all European markets in January.

The two main reasons are believed to be the introduction of the new Model Y and the disapproval of Tesla CEO Elon Musk and his meddling in politics, which is especially not appreciated in Europe.

At the time, we didn’t have the number from Germany, but now we do.

Reuters reported that Tesla’s sales were down 59.5% in January:

"German road traffic agency KBA’s website on Wednesday showed the number of newly registered Tesla cars fell 59.5% to 1,277 in January, while the overall German market was down just 2.8% at slightly more than 207,000 vehicles during the month."

This is undoubtedly a Tesla problem because the German auto market was down just 2.8% in January, and the battery-electric market was up 53.5% during the period.

These are now Tesla’s sales in Europe in 2025 compared to 2024:

Why?  Partly because there are lots of new EV models being put on sale.  But, I suspect, mostly because of Elon Musk.  Once, buying a Tesla was cool, a statement that you cared about climate change and global heating.  Now, people are going to look at you in your Tesla and cringe.

I myself always wanted to buy a Tesla.  But there's no way I'd buy one now.  Especially given the plethora of very attractive alternatives.  Buying a Tesla now makes a statement that you are happy with Musk's Nazi salute, with his buying an election, with his loud and obnoxious far-right politics, with "DODGY", and with his intervention in European politics.  Why would anybody progressive (the new-adopters in the EV space) be OK with that?