Tuesday, January 14, 2020

Gogoro's sales boom signals end for petrol scooters

Gogoro scooters


From Electrek:

Gogoro, the Taiwanese manufacturer of battery-swapping electric scooters, showed off huge growth in 2019. As the company prepares to expand globally in 2020, could this be the beginning of the end for gas[petrol]-powered scooters?

It certainly could be. And in fact it’s already happening in the East.

In Gogoro’s native Taiwan, where scooters are the dominant form of transportation instead of cars, the company is now the second-largest player in the scooter market. And not just the electric scooter market — but the entire scooter market. Only KYMCO is leading the startup Gogoro for market share, and that company has a huge incumbent advantage.

In just the electric scooter market, Gogoro maintains over 80% of the market share.

Now Gogoro has announced that its sales more than doubled in 2019, up over 105% compared to the previous year, according to the Taipei Times.

With its 55 mph (90 km/h) electric scooters, swappable batteries and a vast network of battery swap stations, Gogoro has proven incredibly popular in its domestic market. After already achieving unicorn status (a startup worth over $1 billion), the company has sets its sights on global expansion. The first country to receive Gogoro electric scooters for retail customers is Israel, which is likely a stepping stone on the way to expanded European operations and (hopefully) eventually US operations.



Throughout the developing countries in Asia, scooters have bigger sales than cars.  Electric scooters are likely to take off before electric cars, because their costs (up-front and running) are so much lower.   Good for pollution and the climate.

(See also Gogoro’s colorful new electric scooter is twice as cheap but just as fast as before)


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