Thursday, July 4, 2019

Tesla's record Q2 deliveries

The spreaders of FUD (fear, uncertainty and doubt) were convinced after the Q1 sales figure that demand for the Model 3 had collapsed, that Tesla was going to go bankrupt, etc, etc. 

Actually, it was obvious to anybody who looked into the data thoroughly that a big chunk of the "collapse" in sales was (a) because so many Model 3s were on the high seas between the US and Europe, and (b) because demand had been pulled forward in the US because the Federal tax credit was going to halve as of January 1st, 2019.   The Model 3 is going to cream it in Europe.  It's a very classy car and far better value for money than its nearest competitors.  Tesla hasn't even started production at its Shanghai factory and reports suggest cars produced there are going to be materially cheaper than US cars.  China is by far the world's largest car market, producing 30% of the world's car in Q1.  If Tesla gains just 3% of this market, its quarterly sales in China will add 45,000 cars a quarter to its total sales tally, increasing them by 60%.  And remember, China has high and increasing targets for sales of EVs.

All this is before the sales of the Model Y or the semi or the pick-up truck have even started.  Or before Tesla's ongoing efforts to improve battery efficiencies and reduce battery costs have driven down costs even further.

Tesla sales are going to continue to grow.  It's not going to go bankrupt.  And it will transform the world's car industry.







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