Stunning BYD EV price cut

BYD ATTO 1

 From The Driven

BYD has cut the price of its cheapest electric car to just $19,990 driveaway [US$14,190, but the Australian price includes a 10% GST (sales tax), taking the price down to an effective US$12,775], pushing the cost of a new EV in Australia below the $20,000 mark for the first time.

The special offer applies to the entry-level BYD Atto 1 Essential and is available nationwide, according to BYD Australia.

The Atto 1 was already comfortably Australia’s cheapest new electric car, launching at $23,990 before on-road costs late last year. The new offer cuts $4,000 from that headline price while also including on-road costs.

It puts the compact electric hatchback into a price bracket occupied by some of Australia’s cheapest new petrol cars, and represents another significant step down in the cost of entry to a new battery-electric vehicle.

Electric cars have already taken a huge chunk out of the Australian car market this year, posting a record 24.9 per cent share in August, and outselling petrol cars, and diesel, for the first time.

The Atto 1 Essential uses a 30 kWh BYD Blade Battery and offers up to 220 km of WLTP range. Its front-mounted electric motor produces 65 kW and the car can accelerate from 0-100 km/h in 11.1 seconds.

It also comes standard with 11 kW AC charging and DC fast charging at up to 65 kW, along with a 10.1-inch infotainment screen, wireless Apple CarPlay and Android Auto, vehicle-to-load (V2L) capability and six airbags.

BYD Australia chief operating officer Stephen Collins said the price cut was aimed at making electric vehicles accessible to more Australian households as cost-of-living pressures continue.

“At a time when Australian families are carefully considering every household expense, we’re committed to making vehicle ownership more attainable,” Collins said.

“The BYD ATTO 1 at $19,990 driveaway demonstrates our commitment to delivering outstanding value without compromising on technology, safety or quality.”

The deal further intensifies competition at the affordable end of Australia’s rapidly expanding EV market. When the Atto 1 arrived, its $23,990 starting price opened a sizeable gap to other new EVs and made it cheaper than many popular entry-level petrol cars.

Competition has since increased, including the arrival of the Geely EX2, which starts from $26,490 before on-road costs and offers 252 km of WLTP range in entry-level Complete form.

The Atto 1 is also offered in a more powerful Premium variant, which uses a larger 43 kWh battery for up to 310 km of WLTP range and a 115 kW motor.

BYD has been rapidly expanding both its model range and physical presence in Australia. The company says it has introduced eight new models or major variants since October last year, with that number expected to reach 10 by this October.

Upcoming additions include a plug-in hybrid version of the Atto 2 small SUV and the M9, BYD’s first premium people mover for the Australian market.

BYD says it has also been opening an average of one new sales and service centre a week over the past 12 months, and expects to have more than 150 dealerships across Australia by the end of 2026.

BYD has not indicated in its announcement how long the $19,990 driveaway Atto 1 Essential offer will remain available.

This is extraordinary.  To date, the cheapest new car in Australia has been the petrol-driven MG MG3, at $19,990.  And that isn't the drive-away price — you still have to add $1000 to $2000 to that.   The electricity to fill the battery would cost you $9 (30 cents/kWh) on a typical daytime home charge rate, or, at midday, thanks to a new government program, or if you have solar panels, it would be free.  Fast chargers typically cost 65 cents/kWh, so to recharge from empty to full using a fast charger, would cost you $19.50.  However, most people charge at home, and many use off-peak charging at 20 cents/kWh, if they're not using their own solar panels or the low or zero rate over midday.

The equivalent range in the MG3 would cost roughly $30 of petrol. (That is with current prices; without the Iran war it would be cheaper.)

Problem:  the range is short.  If you wanted to drive from, say, Melbourne to Sydney, you would have to stop 3 times to recharge.  With the petrol MG, you might not have to refuel at all, since the MG3's range is 750 km.  In practice, though, one only makes long journeys occasionally.  The average daily commute is 16 km, and 73% commute 20 km or less.  

To sum up: you can now buy an EV which is cheaper up front than the cheapest equivalent petrol car, and will cost you much less to run.  

Outside the US and Europe, Chinese-made EVs are going to grab market share from ICEVs, not because people care about climate change, or because of pollution, but because EVs are cheaper.  And the switch to EVs, here in Australia, and globally, has accelerated because of Trump's Iran war.  What a glorious irony.