In what appears to be a move to stoke demand amid the coronavirus recovery, Tesla lowered the price tag on nearly all of its models by thousands of dollars starting Tuesday night.
Prices on the Tesla Model 3 lineup have been lowered by $2,000 across the board, while the price tag of the Model X and Model S have been lowered by $5,000.
According to Tesla’s order site, that puts the Model 3 Standard Range Plus at $39,190. The Model 3 Long Range now costs $48,190, and the Performance costs $56,190. That includes the mandatory $1,200 destination and document fee.
The entry Model S is now $76,190, according to Tesla’s order site, while the Model X costs $81,190. The feature list of the Model S and Model X no longer include one big perk those cars had up until yesterday included: unlimited use of the Supercharger network.
This may not be that costly to Tesla's profits because the company is rapidly reducing the cost of their batteries. The manufacturing costs of conventional cars aren't falling. The costs of EVs are.
Meanwhile, Tesla is making noises about a small ("compact") car to be produced at their China factory, for sale in China and in the rest of the world.
Tesla Model 2, selling for under $20,000 |
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