From CleanTechnica
EV sales in February grew by 55% year over year in Brazil. The country broke record after record. In 2024, it sold more than 100,000 EVs, making it one of the few countries worldwide to have reached that number. In February 2025, it sold over 10,000 EVs for the fifth month in a row; and for the third month in a row, Brazil achieved an EV market share of over 5% (5.4% in December, 6% in January, 5.6% in February, making it the fourth most advanced Latin American country in the path towards electrification!
As Brazil market exploded in late 2023 and early 2024, and we had outrageous headlines talking about 1,100% growth year on year (YoY), it was clear at some point growth would have to moderate somewhat. That time seems to have come now, but even so, 45% growth from a relatively high base seems like very good news, and more so as Brazil has been able to consistently maintain over 5% market share in the last few months. In an overall market just shy of 200,000 units (not including motorcycles), EV sales seem to have stabilized in the short term around 10,000 units a month.
| My seasonal adjustment and smoothing Note log scale |
Brazil’s market remains heavily skewed towards PHEVs, something I’ve [i.e, Juan Mojica, not NPT] already commented on. Brazil, having bet big on flexi-fuel engines (capable of running on ethanol or ethanol-gasoline mixtures), and by far the largest country in the region as far as landmass, is naturally going to be more interested in PHEVs than the rest of Latin America.
Market share has been steadily increasing, even if the times of meteoric growth seem to be over (April 23 to January 24). My [JM's] bet, however, is on high growth returning in the near future as BYD, Chery, and GWM start churning out their BEVs and PHEVs in the coming months.
Brazil also has a category for “flexi-fuel HEVs,” which even if not EVs by any metric, could still make a significant difference as far as oil consumption goes. However, the best-case scenario for ethanol is to be paired with PHEVs and long-range EREVs, as that would allow for electric-only use in the cities (powered by Brazil’s increasingly clean generation) and for ethanol use in hyper-efficient powertrains during longer trips.
| My calculations. Total car registrations from Anfavea |
[Read more here] Note how BYD and Chinese brands in general dominate the EV/PHEV market, which would be typical of poorer countries, where Teslas are too expensive. Moral of the story: EV prices are no longer an issue, at least where Chinese brands dominate.
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