From a Twitter thread by Xavier Helgesen.
[See my take on this, below]
Everything you have been told about stopping climate change is wrong. Buying a Tesla doesn’t matter. Not flying/eating vegan/turning off lights doesn’t matter. As a serial climate entrepreneur (raised over $200 million), I speak from experience. Only one thing matters.
Let’s start at the beginning: what’s the problem? The problem is that it is free to pollute the atmosphere with CO2. Because it is free, lots of business models make sense. Examples: oil extraction, gas stations, global container shipping, international air travel, etc.
Because lots of business models ONLY make sense when pollution is free, a very well-funded PR and lobbying machine sprang up to keep pollution free. At first, they tried to convince people that climate change was not man made. They said it was a “natural climactic cycle”. Eventually this became untenable.
So they settled on a more durable strategy: climate change is a matter of personal responsibility. If you think about it, this is absurd. Just because I didn’t personally spill oil in the Gulf of Mexico doesn’t mean it’s ok if BP does. Unfortunately, it worked. Green became cool, electric cars became cool. People had climate guilt and bought offsets. Urban liberals convinced themselves they were doing something about the biggest problem of our age.
But they weren’t. Because pollution was still free.
Let’s take your Tesla. You retire your gas guzzler and go electric: you reduce your personal emissions. But what happens systematically? That incremental gallon of gas is still sold. All you have done is slightly decrease demand. Congrats, you just made gas [petrol] cheaper.
There is only one solution to this problem. And as much as entrepreneurs hate to hear it, it is a political solution. There must be a high and predictably escalating price on carbon pollution globally. That’s it. Nothing less, nothing more. All fossil fuel business models rely on relatively long-term (20+ years) business plans. A predictably escalating price on carbon destroys these business models.
It also creates a dramatic financial incentive to put carbon back in the ground. Some carbon emitting activities, like international flights and Kobe beef, can withstand a high price on carbon.
There are low carbon, carbon neutral and carbon negative substitutes for nearly everything in our lives. What is missing is the economic incentive. Make it untenable for a politician (left or right) to run for office without solving this problem economically. On the left: we don’t need a “green new deal”. That doesn’t solve the problem. We need a clear economic incentive to not pollute. On the right: carbon pricing is a transparent incentive for business to do the right thing for the planet. Even Exxon supports it.
To conclude the thread, I think many people underestimate how smart and evil the opponents of global action on climate change have been. They have effectively co-opted the goodwill of smart people who care into irrelevant solutions. Let’s get smart on this and let’s solve it.
- Buy your electricity from a green supplier
- Put solar panels on your roof, if you can
- Become vegetarian or vegan.
- Buy an EV, or if that's too expensive for you, a hybrid or plug-in hybrid.
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