Space safety

From Tim Dodd, The Everyday Astronaut:

Notice the left-hand scale--air travel is really, really safe

The improvement relative to distance travelled is even m ore marked

Space launches have a long way to go before they are as safe as air travel.
But the improvement in air travel safety shows that it can be done

For SpaceX to get customers for its suborbital shuttle as a replacement for long distance air travel, it'll have to get safety much closer to air travel standards.